Lovisa Boucher
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Defenders

 

DEFENDERS OF WILDLIFE

Identity System Refresh

2017

Special Thanks

Gerardo Herrera

Recognition

Young Ones Student Awards Finalist: Branding Systems / Corporate Identity for Print


Background

Defenders of Wildlife is a major national conservation organization dedicated to conserving wildlife, protecting wildlife habitat and safeguarding biodiversity. Founded in 1947, with its primary mission to preserve wild animals, its mission has broadened to include wildlife habitat and biodiversity, protecting wild animals.

These goals are sought through grassroots efforts at the state and local level; developing programs that protect and restore key species and habitats; working with state, national and international policy makers to secure laws and policies that protect animals and their habitats.

Outcome

Environmental charities work to preserve and protect the environment and to promote environmental research, conservation, and appreciation. We have entered a time where environmental awareness is more important than ever before, and the call for ecologic responsibility is ringing at an all time high.

While many charities fight for a common purpose they are also fighting for members and donors. In order to establish a strong presence in the public eye we are establishing ourselves as defenders of all things relating to wildlife and habitat conservation. 

 
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Logo Inspiration

Defenders of Wildlife are devoted to protecting many areas within wildlife and habitat conservation but they are first and foremost defenders. This is why the letter “d” gets the higher hierarchical value over the “o” and the “w”.

D.O.W want nothing more than for humans and animals to live peacefully, and is therefor actively working towards a future where this can happen.

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