Lovisa Boucher
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Kenzo Makeup

 

KENZO MAKEUP

Packaging Design

2018

Materials

Eastman Trēva™ / Plain Weave Ribbon /
Neenah Natural White CLASSIC® Linen Papers

Special Thanks

Gerardo Herrera


Background

The assignment was to create a hypothetical line of cosmetics for Kenzo, the French luxury house founded in 1970 by Japanese designer Kenzo Takada. He became known for using Asian and Japanese influenced style with the expert construction of European high fashion.

Outcome

Makeup should be a joyful and creative part of your routine. By designing bold and clever makeup essentials we hope to create a playful interaction between our makeup and user. Inspiration was pulled from the roaring twenties, when makeup was used as accessories and women wore it as a rebellious act of self expression.

 
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Secondary Packages

The boxes have die cuts for the ribbons to stick out and the packages are wrapped with sleeves that contain all the necessary information about the product.

To pay homage to the brands incredible use of prints, the secondary packages are printed using one of their iconic tiger prints. The print could be exchanged depending on season or collection, and the design of the sleeve would remain a constant.

 
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Retail + Interaction

Lacquered birch and high-gloss paint provides a natural, as well as a luxurious impression while remaining easy to keep clean. Swatches and product panels are designed to be easily replaced when needed.

By utilizing technological and material advances we hope to create a fun atmosphere to encourage experimentation with the help of our interactive monitors and intelligent sensor pad. The retail design is ties together with the products with an “art deco-like” flair.

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Interaction

The sensor pad provides a color matching feature which uses your natural skin color to match products with shades that compliment your complexion. Another feature that the sensor provides is that you can scan a product or a package to get information instantly on the monitor.

The Interactive monitor combines AI and AR to map the costumer and realistically allow the customer to try on makeup instantly. If the costumer likes what they see they can choose to view a tutorial on how to apply the makeup.

 
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