Lovisa Boucher
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Wise By Patagonia

 

WISE BY PATAGONIA

Packaging Design

2017

Materials

Recycled Paper pulp/ Stoneware/ FSC® Certified Wood

Special Thanks

Andrew Gibbs & Jessica Deseo

Recognition

The Dieline Award: Student Winner in Packaging Design

Core77: Student Winner in Packaging Design

ADC/ One Club: Bronze Cube in Packaging Design


Background

Patagonia, Inc. is an American clothing company that markets and sells outdoor clothing and sports equipment. The company is known for its environmental commitment and unconventional, mission-driven approach to retail success. Their mission statement is to build the best product, cause no unnecessary harm, use business to inspire and to implement solutions to the environmental crisis.

Patagonias target costumers are hardcore outdoor enthusiasts, environmentally conscious and willing to spend more on products with quality.

Outcome

Wise is a line of body care products that take the core values and beliefs of the Patagonia consumer in mind by offering responsibly sourced body products. Small changes can lead to big differences, that is why the products are derived from nature so they can return to nature.

This line of products is inspired by the feeling of jumping in the shower after a long trip outdoors. The soaps and lotion bars come housed in recyclable packaging, a nod to the company's commitment to sustainability.

 
Shampoo Bar

Shampoo Bar

Soap Bar

Soap Bar

Research Insights

Only 1 in 5 people consistently recycle items from the bathroom.

Cosmetic Packaging accounts for nearly 1/2 of the world’s landfill mass.

More than 552 million shampoo bottles could be ending up in landfills every year.

The number of shampoo bottles thrown out in the United States every year could fill 1,164 football fields.

Lotion Bar

Lotion Bar

Soap Bar

Soap Bar

Family Shot

Family Shot